Available from this month (April), each variant of Benefit Drops comes with its own claimed functional benefit.
- Vitality: Peach, Mango & Passion Fruit with added vitamin B3
- Immunity: Orange & Guava flavour with added vitamin C
- Boost: Raspberry, Strawberry & Acai with added B6
- Focus: Lemon, Lime & Ginseng with added B3 and Zinc
Ben Parker, at-home commercial director at Britvic, said: “When people are on-the-go all day, we know it can be difficult to stay on top of keeping hydrated.
Benefit Drops are the ideal portable format for shoppers on the move, adding great taste and additional vitamins to their water.
“Our existing range of minis is the biggest pocket squash brand within the category, and its success reflects consumer demand for convenient formats of squash, as on-the-go occasions continue to make a comeback.”
Robinsons is encouraging retailers to display Benefit Drops on clip-strips in fridges at the front of stores to encourage impulse buys.
The roll-out of the range will be supported by social media activity.
