“With Robinsons ready-to-drink as the official soft drinks partner for The Hundred cricket tournament and the launch of the Big Fruit Hunt, we are making sure there is something for everyone this summer and driving further sales for retailers.”
Robinsons is also partnering with Heart Radio.
Heart’s breakfast show with Jamie Theakston and Zoe Hardman will be running a one-week on-air promotion – the live “Big Fruit Hunt” rooftop game and online competition, along with sponsored spots on weekend mornings during the summer.