The Ribena Zero Sugar Sparkling drink is a fruit-forward refreshment crafted with consumer demand in mind to help them enjoy the rich blackcurrant flavor without the sugar. The beverage will come in 500ml and two-liter bottles to support shoppers looking for something to enjoy now and enjoy later, respectively. Rich in vitamin C, the beverage is well-positioned to excel on the market ahead of HFSS legislation, which is set to come into effect in the UK in October.
Head of Ribena at Suntory Beverage & Food GB&I Sarah Fleetwood spoke on the Ribena Zero Sugar Sparkling drink saying, “With the implementation of HFSS regulations on the horizon too, there is a big opportunity for retailers to maximise sales in zero-sugar soft drinks through category favourites and new additions like Ribena Sparkling Zero Sugar.”
Source: https://www.trendhunter.com/trends/ribena-zero-sugar-sparkling